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ABOUT US

Every box rescued helps to reduce food waste and support communities

Our Mission is simple, taste more and waste less.

By choosing Earth & Wheat, you support a mission that values and rescues imperfect but perfectly good food, contributing to a more sustainable food system and reducing the environmental impact of food waste.

  • Each box saves 2.9kg of greenhouse gas emissions from entering our atmosphere
  • Each of our rescue warriors have saved 306kg of CO2eq entering the atmosphere
LEARN MORE
People sharing a meal featuring flatbreads and bakery products, showcasing delicious ways to enjoy rescued bread from Earth & Wheat.

our Journey So Far

From saving our first crumpet to delivering millions of rescued goods, here’s how our fight against food waste began — and where it’s headed.

2021

OUR JOURNEY BEGAN

In 2021, we launched the world’s first wonky bread subscription box in the UK—delivering over 10,000 boxes in just our first four weeks!

Founder of Earth & Wheat in bakery holding a bread bread box at first launch

2022

BAKERY INDUSTRY AWARDS

In 2022, our commitment to sustainability was recognised across the food industry when we were awarded 'Sustainability Initiative of the Year.

Sustainability Initiative of the Year Winner 2022, Earth & Wheat

2023

FIGHTING FOOD POVERTY

By 2023, we proudly surpassed 250,000 meals donated—delivering on our pledge to help combat food poverty and make a meaningful difference in our communities.

Box of Earth & Wheat Variety Bread Box

2024 onward

CRAFTING CHANGE

In 2024, we kicked off product development using upcycled ingredients—marking a bold step in our sustainability journey. We expanded our team and began crafting innovative new products, including our very own IPA Naan Beer! Cheers!

Earth & Wheat IPA in a bottle next to a full beer glass

2026

Fighting waste, one box at a time

We’ve kept the wonky wheels turning, rescuing perfectly imperfect breads and delivering them straight to doorsteps across the UK. Same mission, more impact — less waste, more taste, and a growing community backing better bread and our mission to reduce waste.

Close up of Focaccia sandwich with chicken, avocado and tomato filling.

THE IMPACT WE'RE MAKING TOGETHER

Every year, tonnes of good food go to waste just for being 'wonky' or surplus.

Join Earth & Wheat in fighting food waste and see the difference rescued food can make.

480,000

kg of CO2eq emissions saved¹

7m+

litres of water saved
 By preventing waste²

600+

tonnes of rescued food from sales³

300K+

Meals donated⁓

¹ (Based on research from The International Journal of Life Cycle Assessment, 16(4), 351-365. ) ² For every kilogram of bread rescued, for example, you save over 12 litres of fresh water from going to waste. Poore & Nemecek, 2018, Science. Note: data for Europe only.. ³ (Since Earth & Wheat began.) ⁓ (Since Earth & Wheat began.)

WHY IS FOOD WASTED?

Every year, millions of tonnes of fruit, vegetables, and bread are thrown away before they’ve even started their journey to your plate.

This may be because they don’t fit the shop's strict appearance standards, or simply because they were overproduced. Not only does this mean that we’re not able to enjoy the delicious food, but it also means that the time, energy, and water that was used to grow plants or bake bread was a complete waste.

If, like us, you don’t believe that good quality food should be wasted, then join the revolution with Earth & Wheat.

    JOIN OUR MISSION
    Examples of wonky bakery products with cosmetic imperfections, including flatbreads, crumpets and pancakes that are perfectly good to eat but often go to waste.

    Subscribe & Save

    1. Choose your box

      Select from a range of freshly rescued breads.

    2. We get rescuing

      Straight from the production line, super fresh!

    3. Free fresh delivery

      Free fast delivery, plus a meal donated to UK charities.

    Subscribe & save
    Earth & Wheat Variety bread box on a kitchen counter with breads on display

    What our customers are saying

    Montage of customer pictures enjoying their Earth & Wheat boxes to support the written reviews.
    Jess

    Plainly fabulous products and service

    "Ecologically sound principles and totally sustainable outcomes. Huge thank you. Would thoroughly recommend."

    @littlelifeofsonny_

    Great concept

    "It's such a great concept and it also helps the kids try new foods we wouldn't usually buy"

    @motherloading

    You have to give it a go!

    "The products are super fresh and absolutely perfect. It's all freezable so I've sorted what i need for the next few days and popped the rest in the freezer. I'll definitely be ordering again!"

    Change Baked in to everything

    • Overhead view of a colourful spread of Mediterranean-style dishes arranged on a striped pink tablecloth. Plates include grilled flatbreads, hummus topped with pomegranate seeds, falafel, chopped salad, skewers, olives, and mixed vegetables. The dishes are served on a variety of patterned plates and bowls, creating a vibrant, abundant dining scene.